Cognism | Blog | Connect | Thought Leadership (6)

Sales

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

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Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

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Sales

9 C-level Executives Email List Providers [2025]

Looking to build C-level executives' email lists in the US, Europe and APAC? Here are the best providers for finding top professionals' email addresses.

8 LeadIQ Competitors & Best Alternatives [2025 Comparison]

Looking for the best LeadIQ alternatives? We’re comparing LeadIQ competitors, their data, features, and pricing, so you can find the right provider.

The Ultimate Sales Tech Stack Approved by Cognism

Cognism has curated a list of the very best B2B sales tools, including key features and use cases. Click to see the ultimate B2B sales tech stack.

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Demand Generation

What is ROAS? How to Calculate Return On Ad Spend

Discover the importance of ROAS and how it impacts your marketing budget. Learn how to calculate Return On Ad Spend and maximise your revenue.

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

View all Demand Generation

Lead Generation

Resource card-LinkedIn advertising uncovered_resource

Mastering LinkedIn Advertising: Tips and Strategies for 2025

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

LinkedIn Lead Generation: Advanced Strategies for 2025

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

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Revenue Enablement Guide: Strategy & Example

Revenue enablement can help optimize your GTM strategies. But what is it, and how do you build a revenue enablement strategy? Check it out here.

What is Lead Routing and How Does It Drive Revenue Growth?

Lead routing ensures that leads get assigned to the right representatives. This improves your speed to lead, conversion rates and revenue. Check out how.

International Business Expansion: Complete Strategy & Example

International business expansion can create new revenue streams and opportunities. But this can come with complications, check out our expansion strategy.

How Data and Revenue Operations Can Empower Sales Teams

Sales teams can leverage revenue operations to enhance efficiency, improve strategies and drive revenue growth. Read this article to find out more!

Ultimate CISO Cold Calling Script: Book Meetings With CISOs

What keeps a CISO up at night? When should you call them? Find out the answers to this, plus more in our tailored cold calling script.

Selling To The CIO: The Ultimate CIO Cold Calling Script

If you’re struggling to dial and book meetings with CIOs, it’s because your outreach isn’t personalised enough. Find out more in our cold calling script.

Content Strategy: The Easy Mode Framework

Restricted by content formats, producing weekly blogs and struggling for what to say? Revolutionise your content strategy with the Easy Mode framework.

Performance Marketing: All You Need to Know to Reach the Modern Buyer

Performance marketing is constantly evolving, meaning marketers need to be testing new tactics! Here's some insider tips for how to reach the modern buyer.

Ultimate CFO Cold Calling Script: Book Meetings With CFOs

Cold calling CFOs can be daunting, but all you need is a tailored script. Click to see Cognism's cold call script for CFOs, including tips and templates.