Cognism | Blog | Connect | Thought Leadership (4)

Sales

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

Featured this month

Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

View all Cold Calling

Sales

What is Customer Engagement? Definition, Benefits, Examples

Learn what customer engagement is, explore its key benefits, and discover examples that showcase its impact. Click to read Cognism's detailed guide.

How to Build a B2B Sales Team: The Ultimate Guide

Learn how to recruit, train, and manage a winning B2B sales team with Cognism's ultimate guide. Featuring influencer insights, tips, and best practices.

10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

View all Sales

Demand Generation

Date-a-vendor Modelling Playbook: Pairing Data With Targeted Campaigns

Turn data into marketing magic. Learn how to model, segment, and activate audiences across ads, email, and events for real campaign impact.

Date-a-vendor Evaluation Playbook #5: 'We Need Better EMEA Data'

Evaluate data vendors for EMEA with confidence - get accurate, compliant, and campaign-ready contacts across key European markets.

Date-a-vendor Evaluation Playbook #4: 'We Need to Consolidate Vendors'

Tired of juggling data vendors? This playbook helps RevOps and Marketing leaders evaluate when and how to consolidate providers.

View all Demand Generation

Lead Generation

Resource card-LinkedIn advertising uncovered_resource

Mastering LinkedIn Advertising: Tips and Strategies for 2025

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

LinkedIn Lead Generation: Advanced Strategies for 2025

How can you generate leads on LinkedIn? It’s easy with this guide. Click to see 10 advanced strategies to boost your sales pipeline!

How to Build a B2B Sales Lead List

Your sales lead list is your ticket to success, if you get it right. Here’s how to build a list that powers your B2B sales machine.

View all Lead Generation

How to Expand Your Business Into France: 9 Best Strategies

When expanding your US business into France, you must consider the cultural and regulatory differences. Check out how Cognism adapted its GTM strategy.

How to Expand Your US Business into DACH: 9 Best Strategies

When adapting your US GTM playbook to the DACH region, you must consider the cultural and regulatory differences. Check out Cognism’s expansion strategy.

The Ultimate Guide to eBook Marketing: Strategies for 2025

eBooks are an important part of many B2B marketers’ strategies. But we’re thinking about them all wrong. Click to read Cognism’s updated eBook guide.

Expanding Your Business Into Europe: Cognism’s Mistakes & Successes

We've done some trial and error when it comes to EU expansion. And we've learned a lot! Click to read Cognism's experiences expanding into EU markets.

How to Create A Sales Territory Plan [Guide + Examples]

Here’s how to create a sales territory plan using real-life insights from three revenue leaders at Cognism. Learn more about how we expanded into Europe.

B2B Influencers: How to Find and Work With Them

You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.

How Can Marketing Help Sales? (Without Taking Orders)

B2B buying behaviour has changed, which means marketers are going to need to change to keep up. How can marketers support sales in this new world?

How to Expand Your US Business in the UK: 11 Best Strategies

When expanding your business into the UK, you need to consider some cultural differences. Check out our guide on adapting your US GTM playbook to the UK.

Creating A Data-Driven Strategy: Optimising Your GTM Motion

Data-driven strategies replace guesswork with facts. This is critical when optimising your GTM motion and revenue growth. Click to find out how!