Cognism | Blog | Connect | Demand Generation (3)

B2B Data

Successful Global Expansion: Key Tactics for Entering New Markets

Build a winning global expansion strategy using international B2B data. Click to learn how to overcome challenges & fuel international business expansion.

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Sales

Date-a-vendor Evaluation Playbook #3: 'We Need Data Volume & Quality!'

Sales

Date-a-vendor Evaluation Playbook #1: 'We Need More Volume!'

Back to Basics, AI Search & More: Q2&3 '24 at Cognism

Sales

The +1 Every Salesperson Needs: Q1 '25 at Cognism

Demand Generation

How to Build Successful GTM Strategies for the DACH Market

Cold Calling

10 of the Best Voicemail Scripts for Cold Calling in 2025

Need a cold callback after reaching a prospect's voicemail? We’re sharing the best cold calling voicemail script for B2B sales. Click to see them!

The Only Cold Calling Script You Need for SaaS Sales

57% of decision-makers in SaaS like to be contacted by phone. Click to see a cold calling script for SaaS sales that actually works.

Cold Call Lists: How to Build & Where to Buy Them?

The right cold call list is your ticket to sales success. Should you buy a cold call list or create one? Click to see Cognism's guide.

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Sales

What is Predictable Revenue? Guide for Sales Managers

Learn about predictable revenue and its impact on your sales process. This guide offers insights to help sales managers achieve consistent success.

9 Strategies for Improving Sales Performance

Looking to boost your sales performance? Discover nine strategies designed to drive significant sales improvement and elevate your business results.

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How to Generate Leads from Facebook: 9 Proven Strategies

Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!

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Demand Generation

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Dark Social Explained: The Hidden Layer of Internet Sharing

What is dark social media, and how does it impact B2B marketing? Discover how it can be used and measured for better engagement & more revenue. Read more!

Date-a-vendor Allbound Playbook: From First Glance to Full Funnel

Unify inbound and outbound with allbound GTM. Align your ICP, enrich with intent signals, and convert prospects into full-funnel pipeline.

Date-a-vendor Inbound Playbook: From Hand-Raisers to Happy Ever After

Inbound leads don’t always mean buying intent. This playbook shows you how to turn hand-raisers into high-quality pipeline.

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Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies

Are you stuck on how to generate leads on Facebook? Read this guide to master Facebook lead generation with nine proven strategies!

What Is Lead Scoring? Definition, Models, Best Practices

Uncover the secrets of lead scoring. Explore definitions, models, and best practices to streamline your sales funnel and prioritise leads effectively.

Mastering LinkedIn Advertising: Tips and Strategies for 2025

Unlock the full potential of LinkedIn Advertising with expert tips and strategies to boost your B2B marketing results and reach the right audience.

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GTM AI: How Cognism Uses AI to Accelerate Go-to-market Motions

How are GTM teams implementing AI? Click to read how our marketing, sales and RevOps teams are using AI in their daily workflows.

20+ Best Demand Generation Tools We Tested

The best demand generation tools to build a successful demand generation engine as recommended by experts.

What is Demand Marketing? Definition, Tips and FAQs

Demand marketing is the modern way of doing B2B marketing. It helps to create customer engagement and shifts pipeline focus to prioritise intent.

Demand Generation Examples: 9 Best Tactics With Insights

Looking for real demand generation examples to inspire you? Then click to read! We’re sharing our tried and proven DG examples with actionable insights.

Demand Generation vs Lead Generation: The Main Difference

Learn the main differences between demand generation vs lead generation and how to implement both strategies to achieve the best marketing results.

B2B Brand Strategy: Unique Insights from Cognism’s CMO

Looking to enhance your B2B brand strategy? Transform your approach to B2B branding with these valuable insights from Cognism’s CMO.

SaaS Demand Generation: Building a B2B Revenue Machine

Learn all about SaaS Demand Generation from the experts. This guide covers tips, strategies, how to track your B2B success and a whole lot more!

How to Build a Winning Content Strategy for Your Brand

Content strategies should be ever-evolving to keep up with the needs and desires of prospects. Click to read our most recent content strategy evolution.

The Top B2B Marketing Podcasts for 2025

Listen to the best marketing minds share hints, tips, and hacks. See a list of the top B2B marketing podcasts, including The Loop, Exit Five, and more.