Whether you’re looking to supplement your existing database, move away from a credit-based pricing system or connect with more verified contacts, this article will help you choose the best Dun and Bradstreet alternative for your business!
Scroll 👇 to see how Dun & Bradstreet compares to other data providers, including features, pricing, and reviews.
1. Cognism
Cognism is sales intelligence software that helps sales, marketing and GTMOps teams identify key accounts, hit quota faster and build a successful pipeline. It offers an easy-to-use interface and accurate GDPR and CCPA-compliant B2B data.
Most sales reps spend 20% of their time researching prospects, and bad data causes them to waste another 30%. Cognism solves this with an extensive quality-driven database of mobile numbers in the US and the most complete data in EMEA.
See how Cognism works - take an interactive tour 👇
How does Cognism compare to Dun & Bradstreet?
Dun & Bradstreet offers a range of features that enable companies to improve their business performance. However, it doesn’t offer a verification or on-demand service to ensure data accuracy.
Cognism provides premium phone-verified cell phone numbers called Diamond Data®. Additionally, you can use Diamonds on Demand® to have the Cognism research team source and verify cell numbers on demand. Users have seen a 3x connect rate with this feature.
This means when you choose Cognism, you’re choosing a vendor that prioritises quality and accuracy. As a result, Cognism has the most comprehensive EMEA dataset and is one of the leading providers of cell phone number coverage in the US.
Even better, compliance is built into Cognism by default, including the option to check DNC lists in 13 countries. D&B does not mention DNC list checking as a feature.
The last key difference between Dun & Bradstreet and Cognism is the integrations. D&B Hoovers does not integrate with Pipedrive, Salesloft, Outreach and Zapier.
Cognism integrates with:
- Salesforce
- Hubspot
- MS Dynamics
- Pipedrive
- SalesLoft
- Outreach
- Zapier
Top features:
- Sales Companion for personalised access to in-depth account data to ensure fresh and fast outreach.
- Phone-verified cell phone numbers to help you connect with 87% of your list.
- Exclusive on-demand verified cell phone and email data set Diamond Data®.
- Unrestricted access to person and company-level data*.
- Instant and scheduled CRM enrichment and on-demand CSV enrichment.
- Intent data by Bombora.
- International coverage: EMEA, NAM, APAC.
- Easy platform setup.
- Integrations with CRMs and sales engagement tools.
- Focus on quality GDPR and CCPA-compliant data.
- Database checked and cleaned against global DNC lists.
- Find prospects using ChatGPT-style textual or voice prompts with Cognism AI Search.
- Fast and friendly support team.
*Subject to a generous fair usage policy.
What Cognism's customers say:
Pricing:
Cognism offers two packages: Grow and Elevate (Includes Signals). All packages include contact and company data, including our phone-verified Diamond Data® contacts, target market analytics, and integrations to leading CRM and engagement tools.
There’s no extra charge for global and regional data access — NAM, EMEA, and APAC are included in all packages.
Diamonds on Demand and intent data powered by Bombora as add-ons.
For more information, check out the Cognism pricing page, or skip ahead and test our data with 25 free leads 👇
2. Kaspr
The next alternative to Dun & Bradstreet is Kaspr. The plug-and-play tool helps ICs and SMBs prospect faster with fresh and reliable contact data that seamlessly integrates into your existing workflows.
This tool can access emails with unlimited email credits (subject to fair use policy), direct dials, and the relevant data you need to convert leads into long-lasting partnerships. The Chrome Extension is useful for discovering new opportunities across LinkedIn and Sales Nav.
Top features:
- Accurate, real-time contact data.
- LinkedIn Integration.
- Enrichment API.
- GDPR and CCPA-aligned.
- Chrome extension.
Pricing:
You’ll find up-to-date Kaspr pricing on its website. Package options include Free, Starter, Business, and Enterprise.
3. ZoomInfo
ZoomInfo is a Dun and Bradstreet competitor that provides access to real-time account and contact data. It offers various business intelligence tools for sales, marketing, recruitment, and operations, and the company and contact search offers detailed insights into company profiles.
This feature includes valuable information such as job roles, work histories, educational backgrounds, and connections to social media profiles. However, some functionalities are only available with higher-tier plans, and accessing specific data may incur additional costs.
Top features:
- Web form optimisation.
- Website visitor tracking.
- Digital advertising.
- Buyer intent.
Pricing:
ZoomInfo pricing must be requested from the website and follows individual pricing tiers for sales, marketing, and recruitment. Seats, credits, and supplementary tools also affect cost.
4. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a prospecting tool for building prospect lists on LinkedIn. It’s normally used alongside prospecting tools.
Users can research prospects and companies in their target markets and send them InMails, but the service doesn’t provide contact information.
You must contact the Sales Nav sales department or sign up for a free trial to get pricing.
Top features:
- Advanced lead search.
- InMail messaging.
- Real-time sales updates.
- Notes and tags synced with CRM.
Pricing:
You must contact their sales department or sign up for a free trial to get pricing.
💡 Use a data provider like Cognism to enrich LinkedIn profiles and Sales Nav lists with actionable contact data.
“The SDRs and AEs spend the majority of their time using Cognism for day-to-day prospecting. They will find the contacts in LinkedIn Sales Navigator, generate the contact details in Cognism and sync these into Outreach sequences - the data is routed to Salesforce via the integration.”
5. Seamless.AI
Seamless.AI identifies and qualifies leads in real time. As a Dun and Bradstreet alternative, it's a decent option. However, like D&B Hoovers, Seamless restricts access to contact data via its credit-based pricing structure. The tool also collects customer-submitted data to improve its database.
Top features:
- Pitch intelligence.
- Sales script writer add-on.
- Data enrichment add-on.
- Buyer intent data add-on.
- Enterprise security.
Pricing:
Seamless.AI pricing packages include Free, Pro, and Enterprise. The pricing is based on credits and the required number of user seats.
6. RocketReach
RocketReach is a sales intelligence platform. It provides access to a database of emails and direct dials.
RocketReach is similar to Dun & Bradstreet because it doesn’t offer a phone-verification on-demand service. What’s more, integrations and the type of data you get are based on your chosen package.
Top features:
- Foundry intent data.
- Org charts and company trends.
- CRM Enrich.
Pricing:
RocketReach pricing includes three packages: Essentials, which only includes emails. Pro and Ultimate, which includes email and phone.
7. 6sense
6sense is an account-based orchestration platform that helps businesses identify, prioritise, and engage with prospects in real time. Thanks to AI and predictive analytics, it generates insights into buyer intent and behaviour.
This Dun and Bradstreet alternative may suit outbound teams who use intent signals to personalise their outreach.
Top features:
- Advanced lead scoring.
- Real-time activity tracking.
- Predictive AI in the highest package.
Pricing:
6Sense’s Revenue AI™ for Sales offers Free, Team, Growth and Enterprise packages. You'll need to book a demo to discuss pricing with a sales rep.
8. UpLead
UpLead is a B2B prospecting platform where you can find B2B contact data. It filters contacts by job title, location, company size, and industry. It gathers data from public sources and enhances it with data from external vendors.
Top features:
- Data enrichment.
- Technographics.
- Intent data.
Pricing:
UpLead provides annual single-user pricing tiers, including Essential and Plus, and a multi-user package called Professional.
Request precise pricing information for UpLead from its website.
9. Amplemarket
Next on the list of Dun and Bradstreet competitors is Amplemarket. It’s a sales tool that helps B2B teams access GDPR & CCPA-compliant B2B contact data.
When considering this tool, keep in mind that it offers a Chrome extension that can only be used with Gmail, CRMs, Outlook, and LinkedIn.
Top features:
-
Multi-channel selling.
- Buying intent signals.
- Automated sales workflows.
Pricing:
You’ll need to fill out a form on the Amplemarket website for pricing information.
10. Breeze Intelligence (formerly Clearbit)
Breeze Intelligence (formerly Clearbit) is one of the Dun and Bradstreet competitors in the marketing intelligence space. It’s best suited for marketing and operations teams looking to enhance existing data and automate workflows.
The new tool, developed by HubSpot, uses AI and your CRM data to research companies, prep for sales calls, build pipeline and summarise CRM records for streamlined marketing and sales efforts.
Top features:
- Form shortening
- Buying intent signals.
- Lead scoring.
- Tailored outreach.
Pricing:
Breeze Intelligence pricing is based on credit packs of 100, 1,000 and 10,000. Packs range from $30 to $700 a month.
11. Lead411
One of our last Dun and Bradstreet competitors is B2B data platform Lead411. It provides accurate and verified contact and account information for lead generation.
It offers licences for single users and teams, as well as company, employee, and buyer intent data, plus features for sales and marketing.
Top features:
- Buyer intent data.
- CRM Enhancer.
- Lead scoring.
- Multi-channel campaigns.
Pricing:
Lead411 offers monthly and annual plans. Depending on the duration, you can choose between Basic, Pro, and Unlimited. Up-to-date pricing is available on its website.
12. SalesIntel
SalesIntel is a Dun and Bradstreet competitor that helps sales and marketing teams find the contact information of key decision-makers in B2B.
However, if you want to supplement your existing data provider with global data, SalesIntel might not be for you. Its Privacy Policy states that the “SalesIntel Leads database profiles decision-makers and key influencers that are based in the United States.”
Top features:
- Website visitor tracking.
- Technographic, firmographic and advanced company search.
- Intent data.
- Data enrichment.
Pricing:
SalesIntel offers Individual, Teams and Professional - a custom Unlimited package. Accurate SalesIntel costs can be found on the website.
Tips for choosing a quality Dun and Bradstreet alternative
When looking at Dun and Bradstreet alternatives, consider if your favourite tool has all the attributes you need for successful sales and marketing.
It’s also a good idea to compare pricing.
Some sales tools cost more than others but offer better data coverage and features. Some are more affordable but might lack the features your business requires for success.
For example, verified contact data or a research-on-demand service ensures teams connect with the prospects they want to speak to without any hassle.
This might not be an essential part of prospecting for you. Instead, you might want a prospecting tool focused on GDPR compliance or unrestricted access to contact data.
Some Dun and Bradstreet competitors, like Cognism, tick all these boxes. It has unrestricted access* to data on all plans, while other tools like D&B Hoovers have credit limits.
Remember to check out customer reviews and case studies to learn how each platform works in the real world and how it compares to Dun & Bradstreet.
Which Dun and Bradstreet alternative is the best?
If you’re looking for a Dun and Bradstreet competitor, that gives you:
✔️ AI-powered insights tailored for every user.
✔️ More mobile numbers that go through to the right contacts.
✔️ More confidence when prospecting.
✔️ More targeted leads.
✔️ And more incoming revenue.
Then, Cognism is the best alternative to Dun & Bradstreet. Click 👇 to book your demo today!
