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Comparing Cognism vs SalesIntel in 2025

How does Cognism compare to SalesIntel?

Here are three reasons why Cognism wins: 

01

Leading European B2B database

Propel revenue growth with the most comprehensive European data set. Use it to identify senior-level contacts in new or existing target markets.

02

Phone-verified mobile numbers

Cognism has Diamond Data®, which arms sales teams with phone-verified mobile numbers. With it, you can start meaningful conversations with key decision-makers.

03

Unrestricted views

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Users have access to unrestricted views and individual and page-level exporting (subject to fair use policy).

Book your Cognism demo:

In this article, we’ll explain how Cognism compares to SalesIntel so you can make an informed decision when selecting your next data provider.  Scroll 👇 to learn more about SalesIntel pricing, features, user reviews and more!

What’s the difference between SalesIntel and Cognism?

When comparing Cognism to SalesIntel, consider the features available and how each can impact your business.

For instance, Cognism is a global leader in contact data, including strong phone and email data. Currently, it has four times more contacts than SalesIntel.

What’s more, SalesIntel does not offer Pipedrive or Zapier integration, while Cognism does. 

Here’s an infographic differentiating Cognism vs SalesIntel:

Cognism
SalesIntel
Best for
Cognism
Larger sales, marketing, RevOps and GTMOps teams looking to expand customer revenue growth in Europe.
SalesIntel
GTM teams in the United States.
Pricing
Cognism
Unrestricted views/ individual and page-level exporting on all packages.*
SalesIntel
Unlimited data and enrichment.
Integrations
Cognism
Included in all packages: Salesforce, Hubspot, MS Dynamics, Pipedrive, Salesloft, Outreach & Zapier.
SalesIntel
Integrates with: Salesforce, Hubspot, Marketo, Salesloft, Outreach, Microsoft Dynamics & Zoho.
Compliance status
Cognism
GDPR & CCPA compliant, SOC 2 accreditations, TPS & DNC screening across 12 countries & notified database.
SalesIntel
CCPA compliant, CAN-SPAM. 
Browser extension
Cognism
Compatible with LinkedIn, Sales Navigator, Recruiter, Salesforce, HubSpot, Outreach, and company domains.
SalesIntel
Compatible with company websites, LinkedIn, Sales Navigator, and your CRM.
Intent data
Cognism
Bombora intent data.
SalesIntel
Bombora intent data.
Enrichment
Cognism
CSV & Salesforce enrichment: instant, scheduled & on-demand.
SalesIntel
Contact, account and inbound lead enrichment.
Phone-verification/ research on-demand service
Cognism
Exclusive phone-verified Diamond Data mobiles & on-demand-verification service.
SalesIntel
Research on demand service.

Alternatively, see other Cognism comparisons👇

Key features of Cognism vs SalesIntel

Cognism

With targeted precision and regularly updated, compliant data, Cognism empowers sales, marketing, RevOps, and GTM leaders to build strong pipelines and consistently drive revenue growth. It includes: 

  • Sales Companion: Access a vast database of contacts, companies, and buying signals.
  • International data coverage: EMEA, NAM, APAC. 
  • Exclusive on-demand verified cell phone and email data set Diamond Data®.
  • A mobile phone number coverage leader in the US.
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
  • Cognism AI Search - Find prospects using ChatGPT-style textual or voice prompts.
*Subject to a generous fair usage policy

SalesIntel

SalesIntel has several key features to help GTM teams increase pipeline velocity. These include: 

  • Data enrichment.
  • Intent data by Bombora.
  • Technographic, firmographic and advanced company search.
  • Ads, form and ICP intel.

Why not get started with Cognism right away?

Here's 25 free leads for you!

Cognism vs SalesIntel: Databases

Cognism Sales Companion multi-threading accounts

 

SalesIntel’s data is primarily US-focused. In its Privacy Policy, it states that “The SalesIntel Leads database profiles decision makers and key influencers that are based in the United States.”

However, the software does offer international data for countries that include the UK, Canada, Germany, Belgium, the Netherlands and Singapore.  

What’s more, some users state that the database size is limited, and they need to do a lot of manual work to populate the business information they need. Other reviewers mention a lack of mobile numbers.

Cognism has research teams in the EU and the US, making it a great option for anyone looking to find highly targeted leads on both continents.

Quality is of utmost importance to Cognism, with phone-verified numbers and the most complete data in Europe. Even better, Cognism is a leader when it comes to mobile number coverage in the United States!

Many G2 users agree that it’s a great choice for companies that consider data quality to be important:

“The data is really accurate - we’ve achieved some superb open rates, replies and clicks through to our website. I literally could not be happier with this product so far. It has genuinely saved me hours of time.” - User in Marketing and Advertising

“The data has so far been both reliable and accurate, and our outbound campaigns are landing in front of the right people, which means our response rates are increasing.” - Shabri

Where do Cognism and SalesIntel get their data?

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database. 

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. Users do have the option to use SalesIntel’s research-on-demand service. However, it is limited to 10 research credits per month, and some users say it takes a long time to get feedback.

Cognism gathers data via its proprietary sources and fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and high-quality B2B data via machine learning processes that check millions of data points daily. A team of in-house researchers verifies the data, ensuring quality and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that make it three times more likely that you’ll connect with your ideal customer. The team phone verifies mobile numbers and includes contacts specifically requested by customers leveraging the Diamonds-on-Demand® service.

Diamond Data® allows sales teams to connect with up to 87% of their prospecting lists.

Here’s an infographic detailing the difference between Cognism’s mobile numbers and standard mobile numbers 👇

Diamond-Data-Landing-Page-graphic-1

* The study was conducted by an independent organisation calling 1,000 contacts' mobiles

Thinking of switching from SalesIntel?

Learn more about how Cognism helps you have more conversations with the people you WANT to do business with. Book a call with a data expert.

SalesIntel versus Cognism: Compliance

Cognism and SalesIntel are reliable ways to attain contact databases, and they are in no way affiliated with private parties who sell illegal data lists.

SalesIntel complies with CCPA data protection laws as well as CAN-SPAM. 

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Australia, Canada, New Zealand, Belgium, Croatia, France, Germany, Ireland, Portugal, Spain, and Sweden.

If a number is marked as TPS or DNC, the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps, meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.

Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

compliance image

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Henderson Scott saw the effects of having quality, compliant data when they invested in Cognism: 

“Cognism is our comfort blanket when it comes to compliance.” 

“Whenever a prospect asks where we get their data from, we can confidently say that we’ve sourced their information from a reputable ISO 27001 and SOC Type II certification data company.” 

“With Cognism, you aren’t snowing yourself under with ICO complaints. I couldn’t recommend it enough.”

SalesIntel vs Cognism: Usability & integrations

SalesIntel reviews mention that it is easy to use with a responsive team. The tool offers advanced search filters, scheduled enrichment and the ability to export data directly to CRMs. However, integrations are limited compared to Cognism. 

Cognism integrates with:

  • Salesforce 

  • Hubspot 

  • MS Dynamics 

  • Pipedrive 

  • Salesloft 

  • Outreach 

  • Zapier 

Cognism customers speak highly of the Cognism interface and usability:
finn d
Finn D.

“I want to focus on the two strongest areas where Cognism is the strongest. Firstly, its ability to get more accurate mobile phone numbers and the direct office numbers that any other tool on the market. Secondly, is its integration with both our CRM, Salesforce and Sales Enablement Platform, Outreach”

Posted on
G2
jonathan-bradley-g2-review
Jonathan B.

“The platform is very easy to use and rich in functionality. No data platform is perfect, but my team trust the data in Cognism, which is a big plus. The integration just works, and the chrome extension for LinkedIn contacts is a huge time saver! ”

Posted on
G2
andrei g
Andrei G.

“The GDPR-compliant and accurate data Cognism provides for us really helps shorten our sales cycles and allows us to get B2B data at the click of a button for whoever we would like to contact.”

Posted on
G2
SalesIntelligence_Leader_Enterprise_Europe_Leader
LeadIntelligence_BestUsability_Enterprise_Total
LeadMining_BestResults_Mid-Market_Total
LeadIntelligence_Leader_Enterprise_Leader
MarketingAccountIntelligence_EasiestAdmin_Mid-Market_EaseOfAdmin-1

Quality data & 75% faster prospecting? 

Connect with the right decision-makers and speed up prospecting with Cognism’s AI Search.

Comparing the pricing of SalesIntel and Cognism

Cognism pricing

Cognism’s pricing plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

You can choose between two packages: 

  • Grow gives you the essential quality data you need for your prospecting. With contact and company data, including Cognism’s phone verified Diamond Data®.
  • Elevate gives you all the benefits of Grow with the added benefit of combining Cognism’s high-quality data with advanced intelligence and actionable signals.

In addition, users can add more intent data topics (12 are included in the Elevate package) and Diamonds-on-Demand® to their package.

SalesIntel pricing

According to its website, SalesIntel pricing includes an all-inclusive license fee with unlimited data and enrichment

This is similar to Cognism’s pricing model, which was created to overcome the scarcity mindset. It allows teams to prospect into their target accounts without worrying about credits.

**Pricing information for SalesIntel and Cognism is dependent on your company’s needs. For accurate pricing, please contact your preferred data provider.

FAQs about SalesIntel vs Cognism

SalesIntel is a SaaS solution that provides sales and marketing contact data to businesses. Alternatives include Cognism, Kaspr, ZoomInfo and Sales Navigator.

SalesIntel gets its data from crowdsourcing, in which users of its apps and services contribute contact data to its Business Contact Database. 

This means:

Whatever you link to SalesIntel and its services, you’re agreeing to transmit your information to SalesIntel, and for SalesIntel to add this information to its Business Contact Database.

This data then goes through machine verification, followed by human verification, where prospects are called and emailed to confirm details. 

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface. The quality of its verified mobiles and B2B emails is unmatched by SalesIntel, as are its user-friendly interface and excellent customer service. 

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing SalesIntel competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B revenue teams say they use Cognism

Enough about Cognism vs SalesIntel!

What do actual Cognism customers have to say about the tool? 

180%
increase in outreach in 6 months
500%
increase in opportunity generation

“Cognism is our EMEA B2B data provider of choice.”

Read the full case study
Gary Rosier-Taylor
VP of Sales EMEA @Localz
60%
increase in the number of reps hitting target
3x
sales in 6 months

“Cognism leads the way for any company looking to grow their sales and increase the number of conversations they have with decision-makers. I’d recommend Cognism to any business that wants to expand within European and APAC markets”

Read the full case study
Elliot Mitchell
CEO @Gradfuel
70%
meetings booked with Cognism's mobile numbers
4000
leads enriched

“Approximately 4,000 leads each month are enriched by our SDR team using Cognism’s database. ”

Read the full case study
Michael Iannuzzi
Director of Marketing & Sales Development @Salesloft

Try Cognism, a SalesIntel alternative

Cognism vs SalesIntel - who to choose? 

Cognism is a SalesIntel competitor with the most complete data in the EMEA and next-level mobile coverage in the US.

Even better, it’s the only data provider actively phone-verifying mobile numbers, making it a great choice for global prospecting.

With Cognism, you get more:

  • More mobile numbers that go through to the right contacts. 
  • More confidence when prospecting.
  • More targeted leads.
  • And more incoming revenue.

Start making every month your best month. Book your demo today!

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