How Bright Network Built £903K in Pipeline With Cognism
Redgate Achieves a 42% Increase in Pipeline With Cognism
Mollie Improves Connect Rates by 80% With Cognism
Cognism Drives 22% Growth in Quarterly Pipeline for Druva
Docfield Uses Cognism to Improve Connect Rates by 20%
Stuart Generates 25% of Its Opportunities With Cognism
€225,000
ARR from one account
Use case:
Data Quality, Compliance
Company size:
201-1,000 employees
Industry:
Information Technology and Services
Teams using:
Sales
Grégoire Berthet, Head of Sales France
80%
data accuracy
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Information Technology and Services
Teams using:
Sales, Marketing
"We’re really happy with Cognism’s data quality, which was 80% accurate after evaluation. Apollo and Lusha had inconsistent data, especially for European prospects."
Victor Van Overbeek, Founder Associate
100%
help hitting KPIs
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Information Technology and Services
Teams using:
Sales, Marketing
Hari Alagu, Marketing Data Researcher
22%
Growth in Quarterly Pipeline
Use case:
Data Quality
Company size:
1,000+ employees
Industry:
Information Technology and Services
Teams using:
Sales, Marketing
"Cognism was a lot easier in terms of functionality. The intent data is good for us, and the Diamond Data made it a lot easier to get through on the phone and have a conversation."
Antony Arcan, SDR Manager, EMEA
80%
Connect rate improvement
Use case:
Intelligence
Company size:
201-1,000 employees
Industry:
Financial Services
Teams using:
Sales
"Cognism’s data quality was about 30% better than everything else we were looking at at the time."
Dave Smallwood, Managing Director
100%
opportunities generated
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Information Technology and Services
Teams using:
Sales
“We started using Cognism in January 2025, and in 2 months alone, we have seen the same number of sales opportunities generated as the whole of Q4 before using Cognism.”
“With this trend continuing, we will see a 100% increase in opportunities this quarter.”
Dan Orbach, Head of Sales & Partnerships
80%
increase in mobile data quality
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Services
Teams using:
Sales
"Since using Cognism, we’ve seen an 80% increase in mobile data quality compared to Apollo. We reach key decision-makers like VPs of Real Estate and CTOs, boosting our email reply rates from 2-5% to over 20%.”
Stevie Howlett, Director of Business Development
42%
increase in BDR pipeline
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Information Technology and Services
Teams using:
Sales
Jordan Veglio, Global Sales Development Leader
70%
database from Cognism
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Marketing and Advertising
Teams using:
Sales
“Thanks to Cognism, we can get contact details of those who comment and participate in our customers' LinkedIn events.. Cognism makes it easy to find information. We use it every day, and it’s a key tool at Lalaleads. 70% of our database comes from Cognism.”
Antonio Teixeira, Growth & Tool Manager
17%
SQLs from Cognism
Use case:
Data Quality, Compliance, Personalisation
Company size:
201-1,000 employees
Industry:
Services
Teams using:
Sales, Marketing
Marketing Manager
100-200
meetings per week
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Marketing and Advertising
Teams using:
Sales, Marketing
Darren Zawada, Operations Manager
$1 million
in pipeline
Use case:
Data Quality, Personalisation
Company size:
1-50 employees
Industry:
Marketing and Advertising
Teams using:
Marketing
“In terms of Cognism’s contribution to our pipeline, it’s hard to put an exact number on it, but Cognism plays an important role in the $1 million in pipeline we’ve generated over the past three months.”
“Our pipeline more than doubled in Q3 2024 year on year and nearly tripled since the start of this year.”
Ethan Collins, Growth Lead
200%
increase in leads
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Staffing and Recruiting
Teams using:
Sales, Marketing
Jack Brewster, Digital Marketing Manager
30-40%
reduction in sales tech overhead
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Sales
“Consolidating our tech has cut 30-40% from our sales tech overhead.”
“And our trust in Cognism’s data quality simplified our prospecting in another way. If the data wasn’t on Cognism, we could ignore it because it’s unlikely it would be available elsewhere.”
Antoine Lamoureux, Head of Sales
40
opportunities generated
Use case:
Data Quality, Intelligence
Company size:
201-1,000 employees
Industry:
Management Consulting
Teams using:
Sales, Marketing
“Today, we can say that 40 of our opportunities came from contacts sourced from Cognism."
El-Hadi Kacimi, Business Developer
£903k
total pipeline value
Use case:
Data Quality, Personalisation, Intelligence
Company size:
51-200 employees
Industry:
Staffing and Recruiting
Teams using:
Marketing, Sales
Justin Humphreys, Head of Revenue Operations
86%
deals influenced
Use case:
Data Quality, Intelligence, Personalisation
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Marketing, Sales
“Looking at opportunities over the last year, between 72-77% were influenced by Cognism. This means that Cognism provided one or more of the contacts involved in the deal.”
“Cognism influenced 86% of our open late-stage deals.”
“And 56% of the opportunities we’ve closed/won over the last year were influenced by Cognism.”
Director of Revenue Operations
30 minutes
time saved per day
Use case:
Data Quality
Company size:
1,000+ employees
Industry:
Financial Services
Teams using:
Sales, Marketing
“We’ve definitely seen results improve since we switched from Lusha to Cognism.”
“I save maybe 30 minutes to an hour a day, but more than anything, I spend more time on the platform compared to Lusha because I know I’m more likely to get results from it.”
Jack Hooper, SDR
33%
increase in pipeline
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Computer Software
Teams using:
Marketing, Sales
“When looking at the 3 months prior with ZoomInfo and in the same period of 3 months, the same team of 16 were averaging 7.6 opportunities each, totalling 121 opportunities.”
“That’s a 33% increase in pipeline within 3 months.”
Amanda Newman, SDR Manager
30-40%
more leads
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Manufacturing
Teams using:
Marketing, Sales
"We sometimes have an average of 30 to 40 percent more leads in our pipeline than we did three or four years ago."
“Cognism is central to our digitisation and optimisation of marketing and sales.”
Paul Weissenstein, Area Sales Manager
90%
data accuracy
Use case:
Data Quality, Personalisation, Intelligence
Company size:
1,000+ employees
Industry:
Computer Software
Teams using:
Marketing, Sales, Operations
“Overall, Cognism had the most accurate contact details, and for US data alone, it was easily greater than 90% accuracy on data quality.”
Siddhartha Jain, Head of Marketing Strategy and Operations
1/3
webinar participants from Cognism
Use case:
Data Quality, Compliance
Company size:
1-50 employees
Industry:
Services
Teams using:
Sales
We were able to realise the campaign in a short time with the help of Cognism."
Regional Director
200%
increase in prospect meetings
Use case:
Data Quality
Company size:
1,000+ employees
Industry:
Information Technology and Services
Teams using:
Sales
Business Development Manager
£500,000+
pipeline generated
Use case:
Data Quality
Company size:
1,000+ employees
Industry:
Services
Teams using:
Sales
“It helped us generate just over half a million pounds worth of revenue in 2023.”
National Sales Manager
€1 million
in pipeline
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Marketing, Sales
Toni Liebetrau, VP Sales
10
hours per week saved
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Sales
Jonathan Broadley, Marketing Director
6.25x
efficiency previously had
Use case:
Data Quality, Compliance
Company size:
1,000+ employees
Industry:
Services
Teams using:
Marketing
“Just before we adopted Cognism, we were given about 33 days to find 13 buyers for an event we were hosting. Once we adopted Cognism, we were given only 10 days to find as many buyers as possible. We found 59 buyers."
“That’s 6.25x the efficiency we previously had. We went from finding less than 1 buyer every day to finding 6 buyers every day.”
Digital Marketing Team Lead
80%
meetings booked
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Sales
Account Executive
5%
bounce rates
Use case:
Data Quality, Personalisation
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Marketing, Sales
Mauro Visentin, Global Head of Inside Sales at Expert.ai
10
meetings booked
Use case:
Data Quality, Compliance
Company size:
201-1,000 employees
Industry:
Marketing and Advertising
Teams using:
Sales
"We all struggle getting hold of decision-makers. Cognism is such a unique tool and makes it so easy to get in front of the right people, or at least get in contact with them."
"For any company not using it, it’s definitely worth the investment. Without Cognism, you’re working so much harder than you need to. It will help your sales reps get in touch with the right people."
Cody Federmann, Regional Director of Business Development
20-40%
of total sales generated pipeline
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Sales
Inside Sales Support & Lead Generation Expert
95%
email deliverability rates
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Computer Software
Teams using:
Marketing, Sales
Michael Wong, Head of Marketing at Plandek
20+
demos per week
Use case:
Data Quality, Personalisation
Company size:
1-50 employees
Industry:
Computer Software
Teams using:
Sales
Scott Lee, Founder & CEO of ResponseiQ and InkDesk
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5.70%
MQLs
Use case:
Data Quality
Company size:
1,000+ employees
Industry:
Computer Software
Teams using:
Marketing, Sales
"Cognism’s percentage of MQLs is higher than our other vendors, obtaining 5.70% of MQLS."
Barbara Collins, Marketing Database Manager
80%
database accuracy rate
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Sales
Michael Iannuzzi, Director of Marketing & Sales Development
87%
data accuracy
Use case:
Data Quality, Compliance
Company size:
51-200 employees
Industry:
Staffing and Recruiting
Teams using:
Sales
Richard Caldicott, IT Director
300
leads gained in one week
Use case:
Data Quality, Compliance
Company size:
1-50 employees
Industry:
Computer Software
Teams using:
Sales
"So far, we’ve generated 300 leads from Cognism through HubSpot sequences. It’s very early days but that’s a fantastic result given we’re such a new customer.”
Mortiz Van der Meer, Account Executive
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$400k
opportunities created in a year
Use case:
Data Quality
Company size:
1,000+ employees
Industry:
Services
Teams using:
Operations
George Elsey, Sales Operations Analyst
54%
increase in open rates
Use case:
Data Quality, Compliance
Company size:
201-1,000 employees
Industry:
Manufacturing
Teams using:
Marketing
Elaine Fullarton, Marketing Principal
97%
email deliverability rate
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Marketing and Advertising
Teams using:
Marketing, Sales
“The majority of email sending platforms require a 95% or higher deliverability rate otherwise they have questions surrounding the credibility of the data origin. With Cognism, it's above 97% and has certainly exceeded previous statistics.”
Michael Coleman, Business Development Director
41%
positive email reply rate
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Marketing, Sales
Harvey Jaggard-Hawkins, Business Development Manager
$4.9 million
pipeline from one rep
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Sales
“All outbound leads stem from Cognism’s data. Our indirect pipeline contribution coming from this vertical is 30% in Southern Europe.”
“In 2022, my Cognism pipeline value alone was $4.9 million.”
Pierre Bourguignon, SDR Manager
89%
mobile number accuracy
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Computer Software
Teams using:
Sales
“In Q4 2022, 89% of the numbers called were valid. Cognism eliminates the stress of having the wrong number.”
“The SDRs have pulled data from Cognism for every demo booked. For every deal closed, the AEs have used the database to pull relevant contact details to influence the deal.”
“Overall, 60% of our deals have come from the team pulling a number from Cognism.”
Marc Parsons, SDR Team Lead
60%
outbound meetings booked
Use case:
Data Quality, Compliance
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Sales
“Any outbound meeting booked originates from Cognism’s data and 60% of our meetings come from this vertical. We’ve been a Cognism customer for a year now and have certainly seen a return on our investment.”
“The platform does exactly what was promised in the sales process and we couldn’t be a happier customer!”
Global Business Development Manager
33%
new business meetings booked
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Sales
“33% of meetings booked in Southern Europe and 15% in South America are from Cognism generated leads. The meetings booked have resulted in closed revenue and ROI has been achieved!”
Beatriz Bastos, Business Development Representative
8-15%
click-through rate
Use case:
Data Quality, Personalisation, Intelligence
Company size:
1-50 employees
Industry:
Marketing and Advertising
Teams using:
Marketing, Sales
Frank Whiffen, Founder
2/3
pipeline booked with Cognism's data
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Sales
“In the UK, our SDR team’s goal is 12 meetings per month. Two thirds of meetings booked are over the phone. They can’t have conversations without accurate data. So much of this pipeline is attributed to superb data from Cognism.”
“Cognism is an integral tool to hitting our pipeline quota.”
Richard Smith, VP of Sales EMEA
70
calls made per day
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Financial Services
Teams using:
Operations, Sales
Shay Khosrowshahi, Head of Revenue Operations
69%
connect rates
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Services
Teams using:
Marketing, Sales
“The Cognism sales team helped build out a use case tremendously. We compared a data sample against Cognism and Lusha. The results were as follows:
Dial-to-connect rates
Reached the prospect in May - 58%
Reached the prospect in June - 69% (increase in connect rates)
Louis Vandommele, Head of Demand Generation
$3 million
worth of pipeline in DACH
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Services
Teams using:
Sales
“Output and volume of meetings booked have skyrocketed. From September to December 2021, the German team booked 250 meetings and closed $62k of new business. So far in 2022, the team has booked 425 meetings and closed $140k of new business.”
“Our 2022 opportunity pipeline for the DACH market is already worth $3 million from Cognism generated leads. The sales team are in meeting heaven.”
Filipa Enes, Sales Administrator
+
ROI
Use case:
Compliance, Data Quality
Company size:
1,000+ employees
Industry:
Services
Teams using:
Sales
Gary James, Head of Sales
95%
phone numbers from Cognism
Use case:
Data Quality, Personalisation, Intelligence
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Sales
“Since joining the business six months ago, I’ve booked 40% of meetings from inbound leads and 60% from cold outbound. All of the outbound meetings I’ve booked have come from Cognism’s data. Two of those companies have now become clients and signed on a £40k and £120k per year package.”
Lee, Business Development Representative
12-15%
increase in open rates
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Financial Services
Teams using:
Marketing
“With Cognism, our open rates are 12-15%, with little to no bounce rates. These statistics are fitting for the enterprise space.”
“For us, it’s not a numbers game. It’s talking to the right people at the right time and solving their data challenges. As marketers, we measure the success of our outreach based on the quality of leads generated. Cognism has played an integral role in this endeavour.”
Navid Jafari, VP of Marketing & Communications
3x
uplift in engagement rate
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Sales
“Our engagement rates have increased by 3x. The results speak for themselves.”
Assaf Shutan, Regional Sales Manager
3x
increase in conversion rates
Use case:
Data Quality, Compliance
Company size:
51-200 employees
Industry:
Services
Teams using:
Sales
“Previously, we were generating opportunities after 10 to 12 touchpoints. With Cognism, opportunities are created after 4.”
“In July 2022, we booked 249 meetings across 40 clients averaging 6 meetings per month for each client using Cognism’s data.”
Ryan Iddon, Team Leader
50%
increase in webinar attendance
Use case:
Data Quality, Personalisation, Intelligence
Company size:
51-200 employees
Industry:
Services
Teams using:
Marketing, Sales
Matt Worsdall, Principal Consultant
50-100
calls per day
Use case:
Data Quality, Personalisation, Compliance
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Sales
Patrick Trumpi, Chief Sales Officer
30%
increase in conversion rate
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Marketing and Advertising
Teams using:
Sales
“We’ve hit our quota so much faster than we would’ve expected to if we didn’t have Cognism on board.”
“Our conversion rates have improved by 30%.”
Luke Baker, Head of Sales
29%
conversion rate benchmark
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Information Technology and Services
Teams using:
Operations, Sales
Jonny Fianu, Global Head of Revenue Operations
£5.8 million
pipeline generated in a day
Use case:
Data Quality, Intelligence, Personalisation
Company size:
201-1,000 employees
Industry:
Education & Training
Teams using:
Operations, Sales
“Before Cognism, the record number of meetings booked in one day was 26. With Cognism, our record is 30 meetings booked in a day and 33% of these meetings are with C-Suite Executives!”
“On that day alone, the team generated £5.8 million pounds of revenue.”
Sales Operations Executive
95-98%
email deliverability rate
Use case:
Data Quality
Company size:
1,000+ employees
Industry:
Manufacturing
Teams using:
Marketing
“I haven’t found an alternative solution that compares with Cognism.”
Michael Sibley, Digital Marketing Specialist EMEA
100+
webinar sign ups
Use case:
Data Quality, Compliance
Company size:
1-50 employees
Industry:
Computer Software
Teams using:
Sales
Carl Hardie, Director of Business Development
$125k
pipeline generated
Use case:
Data Quality
Company size:
51-200 employees
Industry:
Computer Software
Teams using:
Sales
"A great example of the accuracy of Cognism’s data is a $50k deal we won. I simply rang the prospect, booked a demo and now they are a client."
Paul Donnachie, Sales Manager of EMEA
4-6 months
shorter engagement cycle
Use case:
Data Quality, Intelligence, Personalisation
Company size:
201-1,000 employees
Industry:
Information Technology and Services
Teams using:
Sales
George Mckenna, Head of Cloud Sales
2x
meetings booked
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Information Technology and Services
Teams using:
Sales
83.3%
reduction in prospecting time
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Services
Teams using:
Operations, Sales
Josh Silvera, Sales Enablement Manager
30-40
enquiries per week
Use case:
Data Quality
Company size:
201-1,000 employees
Industry:
Computer Software
Teams using:
Sales
James Smith, Business Development Executive
22%
new sign-ups
Use case:
Data Quality
Company size:
1-50 employees
Industry:
Computer Software
Teams using:
Sales
“The Christmas campaign was just amazing. In the first week of the campaign, we saw that 22% of the people who signed on to our platform were as a result of Cognism outreach, along with 18% of paying customers.”
“As soon as these new customers started buying and sending things, the word about Huggg spread. Cognism was a great kick-starter for our campaign and accelerated a lot of our registrations and referrals.”
Becky Smith, B2B Strategist
£100k
revenue
Use case:
Data Quality, Personalisation, Intelligence
Company size:
1-50 employees
Industry:
Education & Training
Teams using:
Sales
“Our sales process is long but using Cognism’s data we were able to engage with 30-40 people who are open to a more detailed conversation. My guess is that the leads from Cognism’s data will add at least £100k to revenue over the next few years."
Jamie Goral, Business Coach
